No artificial flavors. Vegan. Naturally friendly. Natural mint. Whitens naturally. Safe for enamel. Removes plaque. Freshens breath. No peroxide. No artificial sweeteners. No dyes. No SLS/sulfates. No brainer. Turmeric is downright turm-epic. Your mouth, teeth and taste buds deserve some awesomeness. That's why this superpaste-rocks non-staining white turmeric, along with a mineral blend that naturally removes surface stains to whiten teeth brilliantly. It helps remove plaque, it's enamel-safe, it moisturizes with coconut oil, and it's super-delish with farm-grown mint. Perfecto. White turmeric epic smile. No fluoride. No parabens. Let's be friends. Your mouth says thank you. www.helloproducts.com. (hashtag)brushhappy. Learn more and smile more at helloproducts.com. 100% recyclable paperboard + printed with soy inks. Leaping bunny certified. Never tested on animals. Our tubes are BPA-free + contains no phthalates. Bonus. FSC: Mix - Packaging. Globally sourced ingredients + made in the USA. Rock on.