Dietary Supplement. Since 1997. The original gummy vitamin. Sugar free. Supports healthy immunity. GMO free. All natural fruit flavors & colors. America's No. 1 gummy vitamin for kids (Based on SPINS sales data 52 week ending 12/2011). Gluten, GMO, allergen & dairy free (Free of: artificial colors, artificial flavors, artificial preservatives, dairy, eggs, gluten, GMOs, peanuts, salt, shellfish, fish, soy, sugar, tree nuts, wheat and yeast.). Same great taste! High potency formula supports healthy immunity. The Yummi Bears Story: Moms and dads know how important it is for their kids to get the vitamins and minerals they require to keep their growing bodies healthy. Good news! Your friends at Hero craft Yummi Bears with the highest quality and most essential vitamins and minerals to keep their growing bodies healthy and strong. Kids love the bear-shaped tasty fun and parents smile with peace of mind that their child is getting the wholesome nutrition they deserve. Vitamin D3 1,000 IU. Increases calcium absorption - calcium absorption. Supports bone & immune health - immunity. Free - allergen, gluten, GMO & dairy free. 250% DV vitamin D per serving. Bone health - health. Delicious fruit punch flavor - fruit punch. Like us on Facebook. Product appearance may change over time due to natural color. This does not alter potency of the product. Like us on Facebook. Our children will inherit our earth. Please recycle! Purity. Safety. Quality. Potency. www.heronutritionals.com. (These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.) Made in the USA.