"Hydrate & restore hair with OGX Nourishing + Coconut Milk Shampoo. This shampoo from the #1 Hair Repair Brand* delivers immediate softness after the first use. Our new & improved formula protects hair from excessive loss of lipids & proteins which creates frizz & breakage. Now with LipiPro Shield (TM) Technology, this hydrating shampoo provides 2x more protein & lipid protection** for healthy hair. Coconut milk infused formula softens strands for smooth & healthy hair while the creamy coconut, white peach & shea butter scent leaves hair smelling irresistible. Apply to wet hair, massage into a lather, rinse & follow with an OGX conditioner. Shampoo carefully formulated to be without sulfated surfactants, parabens, phthalates, microplastics, & dyes. *JJCI calculations based on Scantrack for Hair Care category for the 52 weeks ending 12/02/2023 time period, for the total U.S. marketing, xAOC. Copyright © 2023, Nielsen Consumer LLC **vs. non-conditioning shampoo, with continuous use"