Delicious toasted oat bran cereal. 100% Natural. Low fat. Good source of fiber. Oat bran helps remove Cholesterol. 3 Grams of soluble fiber from oatmeal daily in a diet low in saturated fat & cholesterol may reduce the risk of heart disease. This cereal has 1 gram per serving. From origins deep in America's heartland, Mother's natural foods serves up a world of robust, comforting flavors. Originally introduced as Mother's Oats in 1893, Mother's is continually striving to find different ways of bringing naturally delicious & wholesome foods to your table. Experience our rich tradition, & savor the goodness of Mother's. Every spoonful of Mother's Toasted Oat Bran is loaded with 100% natural, crunchy, whole grain oats delicately sweetened with molasses. And it's cholesterol-free, low in fat, and a good source of fiber. As part of a diet low in saturated fat & cholesterol & high in fiber, Mother's Toasted Oat bran may reduce your risk of heart disease. Made in Canada.