Artificially flavored. Excellent source of iron & calcium and 6 essential vitamins. A hot delicious bowl of Cream of Wheat provides 8 essential vitamins + minerals including: Iron: Meeting your daily iron needs is important for building healthy red blood cells. Nine out of 10 women of childbearing age and 1 out of 4 children age 4 to 8 do not get their recommended level of iron from their diet. With 45% of the daily value of iron, Cream of Wheat is one great way to get the iron you need. Calcium: Meeting your daily calcium needs is important for building and maintaining strong teeth and bones as well as keeping muscles and nerves working their best. Nine out of 10 women and 2 out of 3 children do not get the recommended level of calcium from their diet. For an additional 15% of the daily value of calcium, prepare a bowl with a 1/2 cup of fat free milk. Good for a healthy heart. Cream of Wheat is a fat free (most varieties are non-fat) and cholesterol free food. Diets low in saturated fat and cholesterol may reduce the risk of heart disease.