May help lower cholesterol & reduce the risk of high blood pressure. 12g Fiber. 48% Daily value per serving. Good source of potassium. No artificial preservatives, flavors or colors. Eating a diet low in saturated fat and cholesterol and high in fruits, vegetables and grain products that contain fiber may lower blood cholesterol levels and reduce your risk of heart disease. Diets containing foods that are a good source of potassium and that are low in sodium may reduce the risk of high blood pressure. Good News For Your Heart Health: Did you know 9 out of 10 people don't get the recommended amount of fiber? It is recommended that people eat 28g of fiber per day based on a 2000 calorie diet. A bowl of Back to Nature Hi-Fiber Multibran, with 12g of fiber, is a delicious, low-fat way to add fiber to your diet; Say yes to Potassium - and no to sodium. Potassium has been shown to be an important nutrient in regulating blood pressure. Diets rich in potassium and low in sodium may reduce the risk of high blood pressure and stroke. You'll find a good source of potassium in every bowl of Hi-Fiber Multibran; Gimme a B! A bowl of Hi-Fiber Multibran is an excellent source of Vitamins B6, B12, and folic acid which are essential in the development of red blood cells. Who says fiber can't be delicious? Hi-Fiber Multibran cereal is a scrumptious medley of crispy wheat, corn and oat bran sweetened with just the right amount of pure cane sugar. Not only is it an excellent source of fiber, but it's also low in fat and sodium and a good source of potassium. And just as you would expect from a company called Back to Nature, there are no artificial preservatives, flavors or colors in this or any of our cereals. Simple ingredients. Simply delicious.