May help lower cholesterol & reduce the risk of high blood pressure. 9 g fiber - 36% daily value per serving. Good source of potassium. No artificial preservatives, flavors or colors. Eating a diet low in saturated fat and cholesterol and high in fruits, vegetables and grain products that contain fiber may lower blood cholesterol levels and reduce your risk of heart disease. Diets containing foods that are a good source of potassium and that are low in sodium may reduce the risk of high blood pressure. Flax & Fiber Crunch: This abundantly delicious multi-grain cereal is a crunchy combination of wheat flakes, puffed wheat, rolled oats, crispy rice, corn flakes and flax seed. It's an excellent source of fiber and whole grain, a good source of potassium and naturally low in sodium and fat. And just as you would expect from a company called Back to Nature, there are no artificial preservatives, flavors, or colors in this cereal. Simple ingredients. Simply delicious. Good News for Your Heart Health: Did you know 9 out of 10 people don't get the recommended amount of fiber? It is recommended that people eat 28g of fiber per day based on a 2000 calorie diet. A bowl of Back to Nature Flax & Fiber, with 9g of fiber is a delicious, low-fat way to add fiber to your diet; Make half your grains whole grain. Dietary Guidelines for Americans recommend that 50% of the grains you consume be whole grain. Get a head start on your day with a bowl of Flax & Fiber - an excellent source of whole grain containing 16g per serving. Say yes to potassium - and no to sodium. Potassium has been shown to be an important nutrient in regulating blood pressure. Diets rich in potassium and low in sodium may reduce the risk of high blood pressure and stroke. You'll find a good source of potassium in every bowl of Flax & Fiber. Gimme a B! A bowl of Flax & Fiber Crunch is an excellent source of Vitamins B6, B12 and folic acid which are essential in the development of red blood cells. It began very simply. In 1960 in the back of a small health food store in Pasadena, we created a delicious, naturally low fat granola that people really liked. Soon, it was our most popular item, and health food stores across California were asking for it. Our business grew but our mission never changed - make flavorful, wholesome cereals based on basic nutrition using natural grains and no artificial preservatives, flavors or colors. Made for you the way nature intended.