Having a child with diaper rash is pretty painful for everyone. Even worse are the diaper rash creams that contain harsh ingredients. As a pharmacist and father of 4, I knew there was a better way. I'm proud to put my name on the package you're holding – a highly effective ointment that keeps your baby's butt happy and healthy – without the unwanted ingredients! Relief From the Very First Use Treats and Prevents Diaper Rash Pediatrician Recommended Let's Kick Some Rash.® American Owned and Operated Since 1978