The undisputed King of Lather. Super concentrated. Incredibly long-lasting. Outworks 5 bottles of that liquid stuff. Delivers over 175 squeaky clean washes. Gold Rush Fever: Menthol to stimulate scalp; Oat kernel protein for strength; Argan oil to condition hair. Naturally derived fragrance. Beware of imitations! Do not allow anyone to sell you inferior lather! For there is but one Original, Genuine, Undisputed King of Lather! And that one is Duke Cannon - make sure it's Duke Cannon brand! No plastic waste. A portion of proceeds benefits U.S. veterans.