Natural. 24 hr odor protection. Long lasting. No aluminum. 100% natural fragrance. Clinically proven odor protection. Since 1970. Confidently fresh all day! Odor fighting hops. Odor trapping zinc salts. What makes a product natural and good? At Tom's, it includes how we make it. Cruelty Free: No animal testing or animal ingredients. No artificial colors, flavors, fragrance, or preservatives. I.P.S: We share every ingredient, it purpose, and its source at www.tomsofmaine.com. Sustainable practices are a priority in every aspect of our business. We strive to maximize recycled content and recyclability of our packaging. 5% (12 days) of employee time to volunteering. 10% of profits to human and environmental goodness. www.tomsofmaine.com. Made in USA.