As we come into my favorite time of year, Autumn, what a great time to reflect back on the past year and see where we have come!
As the new year arrived we were midway through our Port Clinton remodel project. Over about a six month period we were able to expand the following elements of our store:
-Produce Department expansion
-Opened up our main first aisle and added a New Age Beverage cooler
-Added a New Deli Hot Case that features Chester’s Fried Chicken
-Added a New Boar’s Head fresh sandwich station
-Added a New Mediterranean Olive Bar
-Completely replaced our entire line of Bakery Cases
-Completely replaced our entire line of Seafood, Sushi, and Meat Cases which allows us to offer full service, packaged on-demand Butcher Block meats and the Freshest Seafood in town which is flown in throughout the week.
-Expanded our Wine Department by 30% including a new wine chiller and cooler
-Expanded our Beer Department by 25% and installed 24 feet of brand new cooler space
-Painted the entire store perimeter and installed high resolution images
-Expanded our Mattress Line, Marine, and RV areas in our Hardware Store
-Corrected adjacencies for items in center of store to keep current with emerging shopping patterns.
The above elements did not happen overnight; it took patience from our incredibly loyal customers, long hours from our incredibly hard working staff, and expertise from a variety of outside experts. The feedback from customers has been incredible and we tend to like the changes ourselves!
For the second year in a row we were honored to accept the Beacon’s Best of the Best Award for Customer Service; an award that we do not take lightly. This is a super huge pat on the back to our amazing employees, some whom have been with us since I was in my mother’s womb (over 35 years ago). These are hands down the best employees in the State of Ohio and we are so proud of them for their hard work each and every day allowing us to be honored with this award. This means that we now need to ten times our efforts toward customer service, which I ensure you we will do.
At our Bellevue location we have had some nice improvements as well, which include the following:
-New line of brand new Deli cases
-New seating area
-New salad bar in our Produce Department
-Completely sealed blacktop and lines on the entire parking lot
-New Concrete Entrances to our Convenience Store
-New Greeting Card section
-New paint on the entrance of our store
We must also thank our customers and employees in Bellevue for their patience during the road construction this year. While the project was frustrating at times, it did provide a great opportunity to take care of some much needed items so that when the roads reopened our store looked better than ever for you.
Company wide, between both stores we had some other achievements which we are proud to include: the beginning of an email database allowing us to send our customers our latest and greatest offers, our new Employee of the Month program to reward and recognize talent within our organization and the creation of our Mission, Vision, and Value statements.
Spanning a near twelve month period we reached out to all of our employees and asked for their feedback on what we stand for, who we are and where we plan to go in the future. The result is the following:
Exceed every customer’s expectations.
To lead the industry in service, quality, and convenience in both tourism and conventional grocery markets.
We will operate with integrity, transparency, and honesty delivering the highest quality products possible.
Top Ten Core Values
Operate with integrity and honesty
Deliver “WoW” Service
Respect our customers, employees, suppliers, and partners
Empower and Develop Leaders
Support our community
Laugh and have fun
Be environmentally responsible
Take calculated risks
Learn from our mistakes
Arrive with energy and focus
Now, I realize that is a lot to take in; however, to simplify it all we can simply look at our Bassett’s Market Mission – To Exceed Every Customer’s Expectation. It doesn’t get more simple than that and we feel it is the most important thing we can do day in and day out.
2018 will mark 120 years since my Great Grandfather started traveling around Ottawa County with a horse drawn wagon selling hard goods door to door. Over the last 120 years many things have changed, but the one thing that simply has not is the importance of taking care of our customers.
We are so incredibly grateful for our customers, employees, and the opportunity to serve our amazing communities. Thanks so much for allowing us to do that.
I look forward to seeing you around at one of our stores.