First of all, welcome to our new blog and thank you for visiting us here! We are so fortunate to have such an amazing customer base that patronizes us regularly and likes to know what is going on in our company and community. As I observe the daily happenings of our stores, I am quickly learning that Bassett’s Markets are more of community-meeting places (that just happens to sell groceries).
We are also fortunate to hear regular comments from our customers; comments on what nice stores we have, how great our staff members are, and how they love the products that we carry. While these comments are nice to hear, we are not satisfied with the way we are doing business.
When I look at our stores I naturally tend to look at the things that are out of place; maybe an older looking refrigerated case, a wall that could use a fresh coat of paint, or some signage that has past its acceptable life span. I’m here today to tell you that we take all of these things very seriously and are planning to make our “community meeting places” some of the warmest and most ergonomic places to shop. Ergonomic, you may ask?
(especially of workplace design) intended to provide optimum comfort and to avoid stress or injury.
We recently visited a newly opened competitor’s store in a neighboring town. While the store had some very nice elements to it, it was 130,000 square feet. The sheer size of this store boggled my mind as I asked myself, “Who wants to walk a marathon distance just to get a gallon of milk?” It really stressed the need to make sure that the formats of our stores are geared towards warmth, comfort, and convenience; principals that have been present in our family business since my great grandfather began in 1898.
Aesthetics, convenience, service, and value are a few things that we are currently working on in both of our stores. We’ve invested in our team by hiring outside leadership and development consultants to help us serve our customers with world-class service. We have developed Bassett’s “Innovation Station” so that we can hydroponically grow the absolute freshest produce in the area. We are collaborating with our vendors and partners to be able to offer BOGO’s (Buy One Get One Free) so that we can double the value that you receive when you shop with us. These are just a few of the things that we are working on to bring constant improvement and innovation into our locations.
Thank you for shopping with us, and thank you for visiting our blog feature. Without customers like you, we wouldn’t have been able to pioneer the Grocery Industry since 1898.
-Charlie Bassett, President and CEO