Letter from the President Vol.#3

10/04/17

As we come into my favorite time of year, Autumn, what a great time to reflect back on the past year and see where we have come!

As the new year arrived we were midway through our Port Clinton remodel project.  Over about a six month period we were able to expand the following elements of our store:

-Produce Department expansion

-Opened up our main first aisle and added a New Age Beverage cooler

-Added a New Deli Hot Case that features Chester’s Fried Chicken

-Added a New Boar’s Head fresh sandwich station

-Added a New Mediterranean Olive Bar

-Completely replaced our entire line of Bakery Cases

-Completely replaced our entire line of Seafood, Sushi, and Meat Cases which allows us to offer full service, packaged on-demand Butcher Block meats and the Freshest Seafood in town which is flown in throughout the week.

-Expanded our Wine Department by 30% including a new wine chiller and cooler

-Expanded our Beer Department by 25% and installed 24 feet of brand new cooler space

-Painted the entire store perimeter and installed high resolution images

-Expanded our Mattress Line, Marine, and RV areas in our Hardware Store

-Corrected adjacencies for items in center of store to keep current with emerging shopping patterns.

The above elements did not happen overnight; it took patience from our incredibly loyal customers, long hours from our incredibly hard working staff, and expertise from a variety of outside experts.  The feedback from customers has been incredible and we tend to like the changes ourselves!

For the second year in a row we were honored to accept the Beacon’s Best of the Best Award for Customer Service; an award that we do not take lightly.  This is a super huge pat on the back to our amazing employees, some whom have been with us since I was in my mother’s womb (over 35 years ago).  These are hands down the best employees in the State of Ohio and we are so proud of them for their hard work each and every day allowing us to be honored with this award.  This means that we now need to ten times our efforts toward customer service, which I ensure you we will do.

At our Bellevue location we have had some nice improvements as well, which include the following:

-New line of brand new Deli cases

-New seating area

-New salad bar in our Produce Department

-Completely sealed blacktop and lines on the entire parking lot

-New Concrete Entrances to our Convenience Store

-New Greeting Card section

-New paint on the entrance of our store

We must also thank our customers and employees in Bellevue for their patience during the road construction this year.  While the project was frustrating at times, it did provide a great opportunity to take care of some much needed items so that when the roads reopened our store looked better than ever for you.

Company wide, between both stores we had some other achievements which we are proud to include: the beginning of an email database allowing us to send our customers our latest and greatest offers, our new Employee of the Month program to reward and recognize talent within our organization and the creation of our Mission, Vision, and Value statements.

Spanning a near twelve month period we reached out to all of our employees and asked for their feedback on what we stand for, who we are and where we plan to go in the future.  The result is the following:

Mission Statement

Exceed every customer’s expectations.

Vision Statement

To lead the industry in service, quality, and convenience in both tourism and conventional grocery markets.

Value Statement

We will operate with integrity, transparency, and honesty delivering the highest quality products possible.

Top Ten Core Values

Operate with integrity and honesty

Deliver “WoW” Service

Respect our customers, employees, suppliers, and partners

Empower and Develop Leaders

Support our community

Laugh and have fun

Be environmentally responsible

Take calculated risks

Learn from our mistakes

Arrive with energy and focus

Now, I realize that is a lot to take in; however, to simplify it all we can simply look at our Bassett’s Market Mission – To Exceed Every Customer’s Expectation.  It doesn’t get more simple than that and we feel it is the most important thing we can do day in and day out.

2018 will mark 120 years since my Great Grandfather started traveling around Ottawa County with a horse drawn wagon selling hard goods door to door.  Over the last 120 years many things have changed, but the one thing that simply has not is the importance of taking care of our customers.

We are so incredibly grateful for our customers, employees, and the opportunity to serve our amazing communities.  Thanks so much for allowing us to do that.

I look forward to seeing you around at one of our stores.

Sincerely,

Charlie Bassett

What can we do with all of those pumpkin seeds??

What can we do with all of those pumpkin seeds??

– Oh by the way – Yes I am looking for a treat that is nutritious !!

Looking for recipes to roast pumpkin seeds, this one is a winner. I found this one from tucked away in my wifes’ recipe box. Do not know where she found it, but like I said it definitely is very good and have used every year.

  • 3 tablespoons butter, melted
  • 1 teaspoon ground cinnamon
  • 1/4 teaspoon salt
  • 1 1/2 cups pumpkin seeds
  • 2 tablespoons white sugar

Directions

  1. Preheat oven to 300 degrees F (150 degrees C).
  2. Mix butter, cinnamon, and salt together in a bowl.
  3. Place pumpkin seeds in a large bowl and pour butter mixture over seeds; toss to evenly coat. Spread coated seeds in a single layer onto a baking sheet.
  4. Bake in the preheated oven, stirring occasionally, until seeds are lightly browned, about 40 minutes. Remove baking sheet from oven; sprinkle sugar over seeds and stir until evenly coated.

Fall Season on the North Coast of Ohio

Fall is a wonderful time on the North Coast of Ohio.  During your early morning walk through the fog and haze you hear in the distance a gaggle of geese approaching.  An early morning in the crisp air, your senses remind you of the warm cider and donuts that await you. This is just a glimpse of the wonders that make up our world in Port Clinton, Ohio.

We welcome you to spend some time with us on the North Coast and wish you the best.

We look forward to serving you here at Bassett’s Market.

Letter From The President Vol #2

Letter From The President

 

Volume #2                    September 2016

 

In the blink of an eye the summer season has flown by; soon the leaves will be changing, the air will become cooler, and the holiday season will be upon us!  We could really tell how the heat was affecting both communities of Bellevue and Port Clinton this summer with the movements of Gatorade, Powerade, and water.  Pretty soon we will have local pumpkins displayed for sale; Moore’s Apple Cider is already on the shelves, and Halloween candy will be available before you know it.

 

Some highlights from this summer were the Ohio sweet corn, Moore’s Peaches from Oak Harbor, and local watermelons that were as sweet as candy; we love supporting local farmers!  Speaking of produce . . . in Port Clinton we made a change for the better with our daily supplier in an effort to get the freshest and best assortment of organic fruits and vegetables as well as conventional items.  Since May 16th we have partnered with the Crosset Company (http://www.crosset.com) and have been pleased with the results thus far.  We are happy to announce that on September 19th we will be making the same switch at our Bellevue location.

 

As we enter our winter season we will be going into strategic mode and looking at how we can improve both stores.  This year in each location we launched the Boar’s Head brand of meats and cheeses in our delis (http://boarshead.com); the reception has been incredible.  We love their unique assortment, high quality of products, and they also have a ton of great pre-packaged items.  Our favorite Boar’s Head product is their Hummus, and with our family being of Syrian descent, we are incredibly critical Hummus eaters!

 

With football season already started, don’t forget to pick up the best dips, spreads, ribs, and chicken for your tailgate parties.  Our smoked products are becoming more and more popular, and if you haven’t tried our beef brisket yet, be sure to stop in to Port Clinton on Fridays and Saturdays for a sample.  GO BUCKS!

 

If you would like to receive our weekly ads electronically, we have set up a new email database that is available now.  We never share your information, so if you would like us to keep in touch with you on promotions, happenings, and news please send an email to marketing@bassettsmarket.com to be added to our list.

 

Thanks so much for your continued support; we wouldn’t be here without our loyal customers!  Have a great fall!

 

Charlie Bassett

President and CEO

September 7th, 2016

Letter From The President, Volume #1 May 2016

First of all, welcome to our new blog and thank you for visiting us here!  We are so fortunate to have such an amazing customer base that patronizes us regularly and likes to know what is going on in our company and community.  As I observe the daily happenings of our stores, I am quickly learning that Bassett’s Markets are more of community-meeting places (that just happens to sell groceries).

We are also fortunate to hear regular comments from our customers; comments on what nice stores we have, how great our staff members are, and how they love the products that we carry.  While these comments are nice to hear, we are not satisfied with the way we are doing business.

When I look at our stores I naturally tend to look at the things that are out of place; maybe an older looking refrigerated case, a wall that could use a fresh coat of paint, or some signage that has past its acceptable life span.  I’m here today to tell you that we take all of these things very seriously and are planning to make our “community meeting places” some of the warmest and most ergonomic places to shop.  Ergonomic, you may ask?

er·go·nom·ic

 (especially of workplace design) intended to provide optimum comfort and to avoid stress or injury.

 We recently visited a newly opened competitor’s store in a neighboring town.  While the store had some very nice elements to it, it was 130,000 square feet.  The sheer size of this store boggled my mind as I asked myself, “Who wants to walk a marathon distance just to get a gallon of milk?”  It really stressed the need to make sure that the formats of our stores are geared towards warmth, comfort, and convenience; principals that have been present in our family business since my great grandfather began in 1898.

Aesthetics, convenience, service, and value are a few things that we are currently working on in both of our stores.  We’ve invested in our team by hiring outside leadership and development consultants to help us serve our customers with world-class service.  We have developed Bassett’s “Innovation Station” so that we can hydroponically grow the absolute freshest produce in the area.  We are collaborating with our vendors and partners to be able to offer BOGO’s (Buy One Get One Free) so that we can double the value that you receive when you shop with us.  These are just a few of the things that we are working on to bring constant improvement and innovation into our locations.

Thank you for shopping with us, and thank you for visiting our blog feature.  Without customers like you, we wouldn’t have been able to pioneer the Grocery Industry since 1898.

-Charlie Bassett, President and CEO

Smoked Meats are a Hit at Bassetts Market

Walking into the Bassetts Market in Port Clinton with the smells of the smoker dancing across your nose is delightful and inviting to the taste buds.

Currently we are consistently smoking salmon, pork ribs and sirloin shoulders, beef brisket, and chicken. Occasionally we are smoking other species of fish and other proteins. We have and will also smoke items by request or suggestion. One of the suggested items is a bacon wrapped chicken thigh – WOW is the factor on that one. Oh So Good!

Bassetts Market is all about Great Food and letting our customers enjoy their time while in the Port Clinton area. That is why we say – “We’ll do the Work, While you have the Fun”

 

smoked pork

Lets Begin

First  – we need to talk about Customer Service. Lets think back 1898 when Bassetts Market began. Our business was built with the customer and neighbor in mind. Take care of those around you and keep the community in mind as a part of your plan.

At Bassetts Markets we have generations of staff that have lived and enjoyed their relationship with our customers. Whether it was a birth or graduation, wedding or funeral we were there.

Bassett’s Market Won The Grocery Industry’s Pinnacle Award For 2016

The award is based on operational excellence and significant contribution to Ohio’s food industry and is given annually to both a single store operator and a multi store operation. To read the full article describing this milestone event, please click on this link:

→Bassett’s Market 2016 Pinnacle Award

It was with great pride that Mike Bassett accepted the OGA (Ohio Grocers Association) Pinnacle Award. Mike noted in a recent interview with the Beacon – that their business philosophy is fairly simple: “We just want to make people happy when they come in”, adding “our staff understands who pays their wages.”

Now into our Fourth Generation we look forward. To continued growth, innovative ideas, and let’s not forget “great food” for our customers and neighbors.

Fishy Fishy from the Ocean

seafood banner

At Bassetts Market we purchase our seafood from Foley’s out of Boston, MA.  Foley customers are assured of freshness because Foley buyers hand select only “one and two day fish”, that is, those fish most recently caught, the freshest catch. By contrast, most Foley competitors purchase fish which averages four days old. Foley’s acquires these prime quality fish by either buying only from one or two day boats or by paying a nominal premium to get the “pick of the catch” from boats out longer. No fish is accepted by Foley’s until carefully scrutinized for quality and freshness. It is the Foley’s Difference!