Tide purclean Honey Lavender is the first and only plant-based liquid laundry detergent with the trusted cleaning power of Tide. Manufactured at a site that uses 100% renewable wind power electricity and sends zero manufacturing waste to landfill, this eco-friendly detergent offers a simple way to integrate more sustainable choices into your everyday laundry routine without compromising on cleaning performance. With 4x the cleaning power*, Tide purclean delivers outstanding stain removal, even in energy-saving cold water and quick wash cycle. Additionally, it comes free of dyes, chlorine and phosphates, and is formulated so as to replace most of the non-renewable active ingredients with their plant-based alternatives. Plus, it has a light Honey Lavender fragrance to keep your clothes smelling fresh and clean. Thanks to Tide purclean liquid detergent, you finally get the plant-based power that actually cleans! *1 dose of Tide purclean vs. 4 doses of leading natural detergent 1st plant-based detergent with the cleaning power of Tide (75% plant-based) 4x cleaning power of leading natural detergent Formula made with 100% renewable wind power electricity* at a zero manufacturing waste to landfill site (*the same facility also uses steam power; electricity represents approximately 50% of total energy used) Free of dyes, chlorine, phosphates or optical brighteners Suitable for both High Efficiency (HE) and regular washers USDA-certified Tide liquid laundry detergent With a pleasant honey lavender scent