A well-balanced 3-region blend with a sweet, caramel like finish, this coffee has a sweet, citrusy flavor, a smooth, buttery body, and a rich, floral aroma. Fair trade farmers have been growing coffee for generations. The fair trade model ensures a fair price for their coffee so these farmers can have a better life. They can keep their families healthy, build strong communities, and preserve the land. Full circle fair trade coffees taste better because they are grown with care - for today and for the future. Keep it fresh: we recommend storing your coffee unopened until ready for use. Once opened, store your coffee in an airtight container and do not refrigerate or freeze. Measure carefully: always grind whole bean coffee just prior to brewing. Use 2 rounded tablespoons of ground coffee for every 6 ounces of water (adjust strength to personal taste). Water is an important ingredient in a good cup of coffee so always start with fresh, cold water. Preserve the flavor: to keep that fresh-brewed flavor, promptly transfer your perfect pot of coffee into a thermos or carafe. Kosher USDA organic. Fair trade certified. Hand-crafted arabica coffee 100% satisfaction or your money back.