Naturally brightening toothpaste with CoQ10 & folic acid. Since 1972. Smile naturally! Ingredient: Aloe Vera; Benefit: Soothing. Ingredient: Bio-Saponin; Benefit: Natural mild foaming agent. Ingredient: Black walnut; Benefit: Oral cleanliness. Ingredient: Calendula; Benefit: Soothing. Ingredient: Cinnamon; Benefit: Oral cleanliness. Ingredient: Clove; Benefit: Oral care. Ingredient: CoQ10; Benefit: Cell vitality. Ingredient: Echinacea; Benefit: Oral cleanliness. Ingredient: Eucalyptus; Benefit: Oral cleanliness. Ingredient: Folic acid; Benefit: Cell vitality. Ingredient: Folic acid; Benefit: Cell vitality. Ingredient: Grapefruit seed; Benefit: Oral cleanliness. Ingredient: Green tea; Benefit: Antioxidant. Ingredient: Lavender; Benefit: Hygienic properties. Ingredient: Lysine; Benefit: Amino acid. Ingredient: Olive leaf; Benefit: Purification. Ingredient: Oregano; Benefit: Oral cleanliness. Ingredient: Peppermint; Benefit: Breath freshener. Ingredient: Phytoplenolin; Benefit: Soothing. Ingredient: Prickly ash bark; Benefit: Mild tonic. Ingredient: Sodium bicarbonate; Benefit; Natural cleanser. Ingredient: Thyme; Benefit: Hygienic properties. Ingredient: Vegetable glycerin; Benefit: Soothing. Ingredient: Xylitol; Benefit: Oral cleanliness. Dentist formulated PerioBrite naturally brightening toothpaste contains phytoplenolin, a patented herbal extract that has been shown in independent laboratory studies to promote cell vitality. Soothing wildcrafted herbs, well-known for their cleansing action, are combined with CoQ10, folic acid, oregano, cinnamon and clove to promote tissue and gum wellness. PerioBrite naturally brightens teeth while leaving your breath fresh and clean energizing your whole mouth with cool, sparkling, minty fresh sensation. Naturally brigtens. Soothes & refreshes. With natural ingredients. Suitable for entire family. Fluoride free. No sodium-lauryl-sulfate. Cruelty free. Not tested on animals. Holistically balanced.