Created by a dentist. Committed to results. Formulated to reduce plaque; help prevent gingivitis; freshen breath. No alcohol or artificial ingredients. The Natural Dentist was created by a dentist to provide effective oral care for his patients' teeth and gums. Because our products are formulated with a scientific blend of natural ingredients, you don't have to choose between natural and effective. Reduces plaque. Helps prevent gingivitis. Freshens breath. No alcohol or artificial ingredients. Cruelty-free product. Made in the USA.