Other Information: Store standing up with cap tightly closed. Questions: Call 1-888-317-4402, weekdays 9 to 5 ET. TheNaturalDentist.com. Misc: No SLS! No sodium lauryl sulfate. No artificial flavors or colors. Reduces plaque build-up. Helps prevent gingivitis. Whitens teeth. Freshens breath. What's in your toothpaste? The Natural Dentist Fluoride-Free Antigingivitis Toothpaste provides maximum protection against gingivitis using a unique blend of natural ingredients. Your teeth will be clean, your breath will be fresh and your gums will stay healthy - without SLS or artificial dyes and sweeteners. Please let us know if we ever fail to meet your expectations and what we might do better. For more information visit TheNaturalDentist.com. Vegan. Not tested on animals. Made in the USA.