London; Paris; New York. Gradually lightens for natural-looking blonde. Blondemend technology. Create lighter blonde or blend away dark roots up to two shades lighter with Sheer Blonde Go Blonder Controlled Lightening Spray. Our exclusive formula works with heat tools to gradually lighten in 3-5 uses. www.johnfrieda.com. For further information, visit www.johnfrieda.com or call 1-800-521-3189. Made in Canada.