No artificial flavors. 40% less fat than regular potato chips (Total fat content of regular potato chips is 10 g per 1 oz. serving; total fat content of Lay's Kettle Cooked 40% less fat potato chips is 6 g per 1 oz. serving). No preservatives. Lip-tingling Jalapeno balanced with delectable. Aged cheddar with less fat (Total fat content of regular potato chips is 10 g per 1 oz. serving: total fat content of Lay's Kettle Cooked 40% less fat potato chips is 6 g per 1 oz. serving) and a lively crunch. Spicy done right. Life's tasty. Enjoy the crunch. fritolay.com. Facebook. Find us on: facebook.com/layskettlecooked. Questions or comments? 1-800-352-4477/email or chat at fritolay.com. Weekdays 9:00am to 4:30pm CT.