Protect colored hair & achieve fullness. Know the hair you have to get the hair you want. Your Hair's Starting Point: Color-treated or highlighted. When hair is color-treated, it changes at the structural level. Its natural protective layer is removed. This is one reason why over time your color may look dull and your natural fullness changes. Pantene Pro-V Innovation: Pantene's Color Preserve Volume shampoo and conditioner system features light moisturizers that build a new protective layer and prep your hair for a volume style. This helps renew the hair surface so your hair shines brilliantly and hair achieves healthy fullness. Made in USA of US and/or imported ingredients.