Spiral polishing whitening cups. Helps remove stains. 360 degrees. Optic white. For a healthier whole mouth clean (overall bacteria vs. brushing teeth alone with an ordinary flat-trim toothbrush) and whitening. 1. Whitening cups hold toothpaste to help effectively remove surface stains for a whiter smile. 2. Polishing bristles help to whiten teeth by polishing away surface stains and clean hard to reach areas. 3. Cheek & Tongue Cleaner comfortably removes odor-causing bacteria. Cleans: teeth; cheeks; tongue; gums. Save water. www.colgate.com/savewater. www.colgate360.com. Made in Switzerland.