Spiral polishing whitening cups. Cheek & tongue cleaner. Helps remove stains. For a healthier whole mouth clean (overall bacteria vs. brushing teeth alone with an ordinary flat-trim toothbrush) and whitening. 1. Whitening cups hold toothpaste to help effectively remove surface stains for a whiter smile. 2. Polishing bristles help to whiten teeth by polishing away surface stains and clean hard to reach areas. 3. Cheek & Tongue Cleaner comfortably removes odor-causing bacteria. Cleans: Teeth, cheeks, tongue, gums. www.colgate360.com. Questions? 1-800-468-6502. www.colgate360.com. Save water. www.colgate.com/savewater. Made in Switzerland.