American Heart Association. No artificial color, flavors, or preservatives. 3g Fiber per slice. Soft & delicious. Low fat. Cholesterol free. 0g Trans fat. Delicious meets healthy - taste how delicious bread can be - fresh, soft and naturally nutritious. Pepperidge Farm 100% Natural breads take you back to fresh baked homemade goodness, with the perfect combination of great taste and rich texture your family will love. Soft and delicious; no artificial color, flavors or preservatives; made with 100% whole wheat flour; 23 grams of whole grains per slice; 3 grams of fiber per slice; 0g trans fat.