New look, same great taste! Always organic. Chia seeds-ancient strength for modern times. Did you know that chia means strength in Mayan? We won't claim that you'll gain the stamina of an ancient warrior, but we will promise real thin crackers will deliver happy snacking to your day and, sometimes, that's all the stamina you need. Plant-based protein: Our protein is plant based from real-grown food. Always organic: We believe in the organic farming. Always vegan pro-plant: Our practices embrace the welfare of all living things. Snack happy, live happy. Please recycle.