50 HE loads; 25 Standard. 1/2 ounce = 1 HE load. HE: Ideal for high efficiency front & top loading washers. Deep cleans. Guards colors. All natural plant-based Ecos is made in facilities powered by Green Energy. Designed to quickly remove ground-in dirt and stains, Ecos is super-concentrated: requires only 1/2 ounce per HE load. Extremely gentle on fabrics: pH balanced, plant-based. Ecos is carefully formulated for fresh, static-free laundry. Works in all temperatures. Low-sudsing for top HE performance. Kind to sensitive skin. Free of dyes, synthetic perfumes and optical brighteners, 1,4-dioxane, phosphates and formaldehyde. Petrochemical free surfactants. Plant-based, non-polluting ingredients. Septic/greywater safe. Readily biodegradable. Family-owned earth friendly products, since 1989. Not tested on animals. No animal ingredients. For love of the planet. ecos.com. efpclean.com. Recyclable bottle and cap. Made in the USA.